I need to take you on a very important journey. We’re going through time, back to the summer of 2005.
In case you don’t recall, let me tell you a few things about the summer of 2005. Youtube had been around for about two months. Fall Out Boy and Paramore and The Academy Is were just starting to get popular; the Backstreet Boys had recently reunited, not that anyone cared. There was no such thing as an iPhone, we were still on Generation III of Pokemon and the PS3 wasn’t out yet. To give you a picture of exactly how early this is in internet history, the Numa Numa video came out in December of 2004. We’re talking way back in the wayback.
The internet used to be so fragmented. These days I’d say there are about ten websites that everybody goes on, the Walmarts of the internet, gigantic social networks with userbases larger than the population of New York City that provide all the content and interaction you could possibly need in a sort of one-stop-shopping experience. Everybody is online, and everybody goes to the same shortlist of places.
It didn’t use to be like that. Ten years ago “social media marketing” was not a thing, nobody had apps on their phone, and the internet was so much less corporate. It was truer, more genuine, and it was also a whole hell of a lot more embarrassing. I want to talk about what I was doing in 2005.
i'm very gay. i'd like a few dollars. 